There’s a growing tension in the founder space: the gap between what traditional consultants offer and what a business actually needs to grow.
On one hand, there’s no shortage of strategic advice, playbooks, or templated roadmaps. On the other, there’s often no one truly accountable for implementing them or staying long enough to see them work. Founders are left bridging the gap between diagnosis and delivery, often with the same team that’s already at capacity.
montasse12 was designed as a response to that problem.
It’s not a consulting engagement. It’s not an outsourced marketing team. It’s a 12 month embedded partnership where growth is delivered from the inside out, across strategy, structure, marketing, operations, and commercial performance.
What makes it distinct isn’t just the model, but the mindset: no retainers, no longwinded reports, no handovers. Just execution; aligned to a clear commercial framework, backed by shared accountability.
Founders don’t need more slides. They need someone to make the call, write the message, build the system, and deliver the next version of the business. montasse12 does that; in a phased, structured way; month by month, quarter by quarter.
The model is built for service businesses with traction but no structure. The kind where the founder is still the bottleneck, the brand hasn’t caught up to the business, and momentum gets lost in the noise of “too much to do.”
In those environments, clarity alone isn’t enough. Strategy alone isn’t enough. You need a team that understands what matters, in what order, and how to build it without overwhelming what’s already working.
montasse12 is that team; embedded for 12 months, working on what actually moves the needle, and leaving behind systems that hold after they step out.
It’s not for every business but for the right one; founder-led, service-based, and growth-ready; it changes everything.
